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Use the identify method in the Castled JS SDK to create/update users with their unique traits. It also lets you record the traits about them such as their name, email address, etc. in your data warehouse. A sample identify() call is shown below:
  • user-id is a unique id used within your organisation to identify a user. Preferable to not use any PII such as email, phone no, etc as user-id.
  • traits is a flat-map of user attributes.